What is a hard launch?

A hard launch refers to the public release of a new product or service without any prior marketing or promotional activities. This type of launch is typically used when a company wants to quickly generate buzz and excitement around their new offering and aims to create a sense of urgency among consumers.

Hard launches can be risky as there is little to no opportunity for feedback or testing before the product is released to the market. However, they can also be highly effective in creating hype and attracting attention from customers who are eager to be the first to try a new product.

In order for a hard launch to be successful, it is important for the product to be well-developed and ready for market, as any flaws or issues that arise during the launch could damage the company's reputation. Additionally, companies may need to have a strong marketing strategy in place to ensure that the launch is successful and that they are able to capitalize on the initial excitement generated by the release.